You may now make money for doing nothing thanks to the Cadbury 5Star

Cadbury 5Star is back with a new campaign that expands on its 'Do Nothing' proposal. To take another step forward, the brand has introduced NothingCoin, a new form of cash that you can earn without doing anything. NothingCoin challenges the conventional wisdom that only hard work can help people lead.

Commenting on the campaign, Anil Viswanathan, Executive Director - Marketing, in Mondelez India, said, "Gen Z today is on the list of trends - from balancing their schooling, finding a job, having public health to their investing concerns. Programs. We believe they are entitled to some downtime and, perhaps, a digital detox. NothingCoin's launch as a symbol of the heart of our country's youth culture, with fresh advertisements and strange stories, is our attempt to encourage them to have a peaceful and rewarding holiday. "Wisdom and the language of youthful delight"

In its latest message, the genre communicates to today's digital natives, who cannot remember a period before cellphones, the internet, and social media. With their hectic schedules, college students and job searchers for the first time have no time to relax and do nothing. Through this campaign, production fosters the concept of getting away from the stresses of life, relaxing, and spending time doing nothing, all while rewarding and benefiting people.

Customers can activate this coin by purchasing a Cadbury 5Star, scanning the QR code, and logging onto the Do Nothing mining website. After completing the basic steps, the customer should do nothing and set aside his phone so that the website will mine NothingCoins for them. For mining coins, the customer can take advantage of the great offer in our digital Cadbury 5Star mall, which includes a website with products from Souled Store and Paytm discounts, or he can redeem JioMart coupon coins.

The launch of this sort of currency will be aided by integrated 360-degree marketing communications, such as digital films, new outdoor innovations, and influential-led openings. As part of the outsourcing, the company looked into traditional banks and established a branch in Mumbai's Nariman Point where buyers may visit the bank, take a Cadbury 5Star, sit, and do nothing to dig out any Nothing on our coinage. The bank's mortgage, ATM, and investing systems all display bizarre messages instructing customers to do nothing.